Michael spraying the hood of a sedan in a Southborough driveway
About Me & The Team

I'm Michael. This is how it started.

Three of us, one wagon, and your driveway.

My Story

How I got started.

It started on my own street. I kept seeing neighbors drive to automatic car washes and come home with swirl marks, or pay detail shops and still find crumbs between the seats. So I started hand-washing a few cars in their driveways after school — and the phone didn't stop.

To keep up, I brought in Henry and Dillon as founding partners. None of us can drive yet, so I'm not going to pretend we're a van service. We loaded a heavy-duty wagon with two-bucket wash gear, grit guards, interior-safe cleaners, brushes, and a vacuum, and we started walking.

My rules haven't changed. Two buckets and clean mitts, so there are no swirl marks. Fresh microfiber, never a dirty towel. Cupholders, seat tracks, and door pockets done properly. And I tell you the price before we start.

Today we cover Southborough Center, Fayville, Cordaville, and Southville on foot. If you're in Ashland, Hopkinton, Westborough, Northborough, or Marlborough, drop the car with us in Southborough and pick it up clean. I want to earn every neighbor's trust, save for what comes next, and hand back a car you're happy to get into.

My Partners

Me, Henry, and Dillon.

M

Michael Iannarelli

Founder

Books every job and is your point of contact.

Started washing neighbors' cars after school in Southborough and hasn't stopped.

H

Henry Lowe

Founding Partner

Runs the two-bucket wash and the microfiber dry.

Won't let a dirty mitt touch your paint. Wheels and door jambs are his.

Founding Partner · On-site detailing team
D

Dillon

Founding Partner

Leads the interior clean, vacuum, and detail brushes.

Cupholder grime, dog hair, streak-free glass — he doesn't stop until it's fresh.

Founding Partner · On-site detailing team
Locally owned in Southborough, MA Door to door by wagon Two-bucket hand wash method Interior-safe products After school & weekends Follow us: @sobo.driveway.detailing
My Standards

What I believe.

1

I show up when I say I will.

If we agree to 3:30 PM on a Tuesday or 9:00 AM on a Saturday, I'm walking up your driveway on time.

2

I say the price before we start, not after.

I look the car over, look you in the eye, and confirm the exact $30–$40 amount so there's zero confusion.

3

I don't rush — the details are the job.

We slide seats, vacuum under child seats, clean wheel spokes, and wipe down door jambs.

4

I treat every car like it's my mom's.

I respect your car, your driveway, and your home. You only pay when you're happy.

Clean Car. Happy Customer.

Ready for a clean car without leaving home?

Text us a time that works. We'll bring the wagon.

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